Nike knows 75%!!! of women working in male dominating fields feel the need to act like their male co-workers. Numbers are in: companies with an engaged workforce generate 2.5 times more revenue versus those with low engagement levels.
Nike wants to improve the position of all these women and decided to step up. In every commercial, Nike will implement its mission, vision and strategy in diversity and inclusion. Come on, Women, in particular, can add 15% more revenue for companies. Let’s focus on that!
There is absolutely no reason not to improve the position of women. Especially when it is clear, it will develop huge benefits within companies. Why not make it your advantage? Start today and make a difference.
The slogan is also amazing: Show them what crazy can do. Stop talking, start doing. Just do it! It is inspiring, focus on whatever labels are given to women and turn it into something positive. What’s wrong with being crazy? Big entrepreneurs and great ideas come from the focus on being crazy. Why not be crazy if you want to be crazy? Just do it and the results will be greater and better!