Adidas and Beyonce made a business deal. Why? Do you want 26 million new customers? Adidas does! and Reebok apparently doesn’t.
Adidas made a great move by understanding their customer. Just get Beyonce with her 26 million!!!! fans as a partner. Yes, her fans will buy Adidas because they recognise themselves in Beyonce and Beyonce wants to recognise herself in all of her business partnerships.
Beyonce has been taking real actions in relation to diversity and inclusion. All of her dancers are of mix background in ethnicity and talent and within her videos, she is making clear how especially female empowerment is one of her main goals. Not only has she set an example, but she is also raising the bar. Stop talking about it and start doing seems to be the message. She walks the talk.
With the Adidas and Beyonce business deal, she is setting standards.
Level up your game, the future is diverse and inclusive!